The Dos of Decorating Your Short-Term Rental Property

One of the most effective ways to build wealth is owning property. I was lucky enough to stumble on this knowledge early in my life. Over the last 15+ years of experience in renting my own properties in both the short-term and long-term rental markets, I’ve learned a thing or two. Today, we are going to chat about decorating short-term rentals to maximize your investment. 

Decorating a short-term rental property is an art that goes beyond arranging furniture and hanging artwork. It’s about creating an inviting and memorable space that not only attracts guests but also ensures their comfort and satisfaction during their stay. In the world of short-term rentals, where first impressions matter immensely and guest turnover is frequent, your property’s decor can make or break its success.

Whether you’re a seasoned host or just getting started in the short-term rental game, understanding the dos and don’ts of decorating is essential to maximize your property’s appeal and profitability. In this guide, we’ll explore the intricacies of turning a blank canvas into a welcoming and stylish haven for guests in today’s post, while also avoiding common pitfalls that can hinder your property’s success in the next blog post.

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1. Do: Know Your Target Audience

Decorating your short-term rental property effectively begins with a deep understanding of the people you aim to attract as guests. Your property’s appeal, ambiance, and amenities should align with the specific preferences and needs of your target demographic. 

Here’s why knowing your target audience is crucial:

Understanding the Preferences of Your Potential Guests:

• • Demographics: Start by analyzing the demographic characteristics of your potential guests. Consider factors such as age, gender, income level, and occupation. For example, millennials may prioritize modern, tech-savvy features, while families may seek child-friendly accommodations.
  • Purpose of Their Stay: Determine whether your property is likely to attract business travelers, tourists, families on vacation, couples seeking a romantic getaway, or other specific groups. Each group has unique needs and desires, so tailoring your decor to suit their preferences is key.
  • Interests and Hobbies: Research the interests and hobbies of your target audience. Are they outdoorsy and adventurous, or do they prefer a cozy, indoor retreat? Knowing their interests can guide your decor choices, such as providing equipment for outdoor activities or creating a cozy reading nook.

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Tailoring Decor to Attract Your Target Demographic:

• • Creating a Unique Selling Proposition (USP): Tailoring your decor to your target demographic can help you establish a unique selling proposition (USP) for your property. Highlighting decor and amenities that specifically appeal to your chosen audience can set your rental apart from the competition.
  • Aesthetic Preferences: Consider the visual style and aesthetics that resonate with your target audience. Are they drawn to sleek, modern designs, or do they prefer rustic and cozy atmospheres? Your decor choices should reflect their aesthetic preferences.
  • Functional Features: Beyond aesthetics, think about functional features that cater to your guests’ needs. For example, if your property attracts business travelers, a well-lit workspace with ergonomic seating and fast Wi-Fi may be essential.
  • Personalization: While your decor should align with your target audience’s preferences, it’s also an opportunity to add unique personal touches. Consider incorporating local art, crafts, or elements that reflect the culture of your property’s location to create a memorable and authentic experience.

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Putting it into Action:

Imagine you own a short-term rental property in a coastal town known for its beautiful beaches and outdoor activities. Your research indicates that your target audience consists of families and adventure-seeking couples. In this scenario:

• For Families: You might choose durable, family-friendly furniture, incorporate playful and colorful decor accents in bedrooms for children, and include outdoor amenities like a barbecue grill and beach toys.
• For Adventure-Seeking Couples: You could focus on creating a romantic and adventurous atmosphere by selecting a cozy yet stylish decor theme with elements like a comfortable hammock on the porch, a guidebook to nearby hiking trails, and a wine rack stocked with local wines.

By knowing your target audience, you can make informed decor decisions that enhance the appeal of your short-term rental property and make it a sought-after choice among your ideal guests.

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2. Do: Invest in High-Quality, Durable Furniture

Investing in high-quality, durable furniture is a pivotal aspect of successfully decorating your short-term rental property. The furniture you choose not only contributes to the overall aesthetics but also impacts the guest experience and the longevity of your rental business. 

The Importance of Furniture Durability in Short-Term Rentals:

• • Frequent Turnover: Short-term rental properties often see a rapid turnover of guests. With different guests checking in and out regularly, the furniture is subjected to continuous use. This high traffic necessitates furniture that can withstand wear and tear without showing significant signs of damage or deterioration.
  • Maintenance and Replacement Costs: Low-quality, flimsy furniture may seem like a cost-effective option initially, but it can end up costing you more in the long run. Constantly repairing or replacing damaged furnishings can quickly eat into your profits. High-quality furniture, on the other hand, offers greater durability, reducing the need for frequent replacements and repairs.
  • Guest Comfort: Durable furniture is not just about longevity; it’s also about guest comfort. Comfortable seating, supportive mattresses, and well-constructed pieces contribute to a positive guest experience. Satisfied guests are more likely to leave positive reviews and return for future stays.

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Selecting Furniture That Withstands Wear and Tear:

• • Materials Matter: When choosing furniture for your short-term rental, prioritize materials known for their durability. For seating, consider sofas and chairs with sturdy frames, high-density foam cushions, and quality upholstery. For tables and surfaces, opt for materials like solid wood or metal, which are less prone to dents and scratches.
  • Easy-to-Clean Fabrics: Choose upholstery and fabrics that are easy to clean and maintain. Stains and spills are common in rental properties, so fabrics with stain-resistant coatings or removable, machine-washable covers can save you time and money on cleaning services.
  • Modular and Replaceable Components: Consider furniture with modular or replaceable components. This allows you to replace specific parts (such as cushion covers or chair legs) rather than the entire piece when damage occurs, reducing maintenance costs.
  • Test for Sturdiness: Before purchasing furniture, test it for sturdiness. Sit on chairs and sofas, open and close drawers, and ensure that items are well-balanced and stable. This hands-on approach can help you identify quality pieces.

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Putting it into Action:

Imagine you have a short-term rental property in a bustling urban center frequented by business travelers. Here’s how investing in high-quality, durable furniture can benefit your property:

• Sofas and Seating: You choose a modern, comfortable sofa made from robust hardwood, with a durable upholstery fabric that resists stains and wear. This ensures that guests can relax after a long day of work without worrying about damaging the furniture.
• Mattresses and Bed Frames: High-quality mattresses with supportive memory foam ensure that your guests get a restful night’s sleep. Sturdy bed frames with reinforced corners prevent wobbling and ensure longevity.
• Dining Area: In the dining area, you opt for a solid wood table and chairs that can withstand daily use. The finish is chosen for its resistance to scratches and spills, making it ideal for both work and dining purposes.

By investing in such durable furniture, you create a welcoming and reliable environment for your guests, ultimately leading to positive reviews and repeat bookings. Plus, you save time and money on constant replacements and repairs, making it a savvy long-term investment for your short-term rental property.

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3. Do: Embrace a Neutral Color Palette

Decorating your short-term rental property with a neutral color palette is a smart and versatile approach that can appeal to a wide range of guests. Neutral colors create a timeless and welcoming atmosphere, offering several advantages for both you as a host and your guests.

The Versatility and Appeal of Neutral Colors:

• • Timeless Elegance: Neutral colors such as whites, grays, beiges, and soft pastels never go out of style. They create a classic, elegant backdrop that suits various design aesthetics and trends. This timelessness ensures that your property remains visually appealing to guests over the years.
  • Broad Guest Appeal: Neutral decor has broad appeal, making it attractive to a wide range of guests. Whether your property attracts business travelers, families, or couples, neutral colors provide a blank canvas that allows guests to envision themselves in the space.
  • Visual Serenity: Neutral colors have a calming effect on the eye, creating a sense of serenity and relaxation. After a day of travel or exploration, guests can unwind in a soothing environment that encourages rest and rejuvenation.

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How to Infuse Personality Through Accents and Decor:

• • Accent Colors: While the primary color palette is neutral, you can infuse personality and warmth into your property through carefully selected accent colors. Incorporate accent hues through items like throw pillows, artwork, rugs, and decorative accessories. These accents add pops of color and character without overwhelming the space.
  • Texture and Pattern: In a neutral setting, texture and pattern play a crucial role. Consider using textured fabrics, such as linen, wool, or faux fur, to add depth and tactile interest. Subtle patterns, like geometric prints or subtle stripes, can also introduce visual intrigue while maintaining the overall neutral theme.
  • Personalized Touches: Personalization can still be achieved within a neutral color scheme. Display local artwork or photography that reflects the culture of your property’s location. Incorporate personal touches that tell a story, such as unique handmade items or family heirlooms, to make the space feel more inviting.

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Putting it into Action:

Suppose your short-term rental property is located in a historic city known for its cultural heritage and vibrant arts scene. Here’s how embracing a neutral color palette can work in your favor:

• Main Living Area: The walls are painted in a soft, warm gray, while the furniture is upholstered in neutral beige and cream tones. This creates a calming and sophisticated ambiance that complements the city’s historic charm.
• Accent Colors: To add personality and reflect the city’s artistic spirit, you incorporate accent colors inspired by local art galleries. Bold, colorful artwork adorns the walls, and decorative pillows in vibrant shades of blue and red adorn the sofa, adding visual interest.
• Texture and Patterns: You incorporate rich, textured elements such as a plush area rug, velvet curtains, and decorative cushions with intricate embroidery. These textures create a cozy and inviting atmosphere while maintaining the neutral base.

By embracing a neutral color palette and incorporating carefully chosen accents, your short-term rental property not only appeals to a wide range of guests but also creates a comfortable and welcoming space that celebrates the local culture and heritage. It strikes a balance between universal appeal and personalized charm, making it memorable for your guests.

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4. Do: Prioritize Comfort and Functionality

Creating a comfortable and functional living space is paramount when decorating your short-term rental property. Guests seek more than just an aesthetically pleasing environment; they want a place that feels like a home away from home. Prioritizing comfort and functionality not only enhances the guest experience but also sets the stage for positive reviews and repeat bookings. Can you say cha-ching?!

Creating a Comfortable and Functional Living Space:

• • Quality Mattresses and Bedding: One of the most crucial aspects of guest comfort is the quality of the bedding. Invest in comfortable mattresses with proper support and furnish the beds with high-quality, fresh linens. Soft pillows and cozy blankets are essential for a restful night’s sleep.
  • Comfortable Seating: In the living areas, provide comfortable seating options that allow guests to relax and unwind. Sofas and chairs should have ample cushioning and support, encouraging guests to lounge and socialize comfortably.
  • Functional Layout: Arrange furniture and decor in a way that maximizes the functionality of each room. Ensure that there is sufficient space for guests to move around, work if needed, and store their belongings. Consider the flow of the space to prevent clutter and create a harmonious atmosphere.

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Choosing Furniture and Amenities that Enhance Guest Experience:

• • Well-Equipped Kitchen: If your property includes a kitchen, stock it with essential cooking utensils, quality cookware, and modern appliances. Consider providing basic pantry items like coffee, tea, and cooking staples to enhance the convenience of guests who prefer to prepare their meals.
  • Ample Storage: Storage space is essential for guests, especially those staying for extended periods. Invest in furniture with built-in storage solutions such as closets, dressers, and under-bed storage. Ample storage helps guests keep their belongings organized and out of sight.
  • Lighting and Ambiance: Pay attention to lighting throughout the property. Ensure that there is adequate lighting for different activities, including reading, working, and dining. Dimmable lighting options can create a cozy and adjustable ambiance, allowing guests to tailor the lighting to their preferences.
  • Entertainment and Connectivity: Offer entertainment options such as a smart TV with streaming services, a selection of books and magazines, and high-speed internet connectivity. These amenities cater to both leisure and business travelers, enhancing their stay.

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Putting it into Action:

Imagine you own a short-term rental property in a bustling urban area popular among both business travelers and tourists. Here’s how you can prioritize comfort and functionality:

• Bedroom Comfort: Each bedroom features a comfortable queen-sized bed with a memory foam mattress and high-quality, breathable cotton sheets. A variety of pillows with different levels of firmness are available to cater to guests’ preferences.
• Functional Workspaces: Recognizing that some guests may need to work remotely, you set up dedicated workspaces with ergonomic chairs, ample desk space, and conveniently located power outlets.
• Kitchen Amenities: The kitchen is equipped with modern appliances, including a coffee maker, toaster, and dishwasher. Guests find a selection of cookware and utensils, as well as a well-stocked pantry with essentials like coffee, tea, spices, and cooking oil.
• Cozy Living Area: In the living area, a plush sofa and armchairs offer comfortable seating. Dimmable lighting fixtures and a collection of books and board games are available to create a relaxed and enjoyable atmosphere.

Prioritizing comfort and functionality in this way ensures that your short-term rental property is well-suited to meet the diverse needs of your guests. Whether they are in town for business or leisure, they will appreciate the thought and care you’ve put into creating a welcoming and functional space, leading to positive guest experiences and excellent reviews.

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5. Do: Maintain a Consistent Theme

Operating a short-term rental is essentially running a business. And in business, we talk about how to differentiate yourself from the competition. That’s where having a theme for your rental comes in. 

Maintaining a consistent theme in your short-term rental property’s decor is a strategic approach that can elevate the overall guest experience. A well-executed theme not only creates a harmonious and aesthetically pleasing environment but also leaves a lasting impression on your guests.

Establishing a Cohesive Decor Theme Throughout the Property:

• • Visual Cohesion: A consistent theme ties together the various rooms and spaces in your rental property, creating a sense of visual cohesion. This cohesiveness makes the property feel well-designed and purposeful, enhancing the overall guest experience.
  • Memorable Guest Experience: A thoughtfully curated theme can make your property more memorable. Guests often appreciate unique and immersive experiences, and a well-executed theme can provide just that. Whether it’s a beach-inspired paradise or a rustic cabin retreat, a consistent theme adds character and charm.
  • Ease of Decor Selection: A defined decor theme simplifies the decision-making process when choosing furniture, color schemes, and decor elements. It provides a clear framework for your design choices, making it easier to select items that align with the theme.

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Selecting Decor Elements That Reinforce the Chosen Theme:

• • Theme-Specific Furnishings: When selecting furniture and decor items, opt for pieces that align with your chosen theme. For instance, if your theme is “coastal retreat,” you might choose furniture with natural textures like wicker or distressed wood, as well as decor items like seashell accents or nautical artwork.
  • Consistent Color Palette: Maintain a consistent color palette throughout the property that complements the theme. This includes wall colors, upholstery, textiles, and accessories. The colors should evoke the desired mood and atmosphere associated with your theme.
  • Attention to Detail: Pay attention to small details that reinforce the theme. This could involve selecting hardware and fixtures that match the theme’s style, using themed textiles like beach-inspired throw pillows, or incorporating thematic wall art and decor.

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Putting it into Action:

Suppose you own a short-term rental property nestled in a picturesque mountain town known for its hiking trails and outdoor adventures. Your chosen theme for the property is “Rustic Mountain Lodge.” Here’s how you can maintain a consistent theme:

• Furniture: You select furniture made from reclaimed wood and leather, which evokes a rustic, cabin-like feel. The dining table is a robust wooden farmhouse table, and the living room features a leather sofa and chairs with plaid cushions.
• Color Palette: The color palette is inspired by the natural surroundings, with earthy tones such as deep forest green, rich brown, and warm rust red. These colors reflect the mountain landscape and create a cozy, inviting ambiance.
• Decor Elements: The decor includes mountain-themed artwork, antler chandeliers, and cozy blankets with a cabin-like pattern. Natural materials like stone and wood are incorporated into the decor, reinforcing the rustic mountain lodge theme.
• Accessories: Themed accessories such as wildlife-themed throw pillows, a collection of hiking guidebooks, and a decorative fireplace with stacked logs complete the theme and enhance the overall guest experience.

By maintaining a consistent theme, you provide guests with a memorable and immersive experience that aligns with the destination’s identity. Guests staying in your rustic mountain lodge will appreciate the attention to detail and the cohesive design that enhances their enjoyment of the property and the surrounding natural beauty.

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6. Do: Include Thoughtful Amenities

Thoughtful amenities are the icing on the cake when it comes to decorating your short-term rental property. These extra touches go a long way in enhancing the guest experience, leaving a positive impression, and often resulting in glowing reviews and repeat bookings. 

Identifying Amenities that Enhance Guest Convenience:

• • Convenience Matters: Guests appreciate the convenience of well-thought-out amenities that make their stay more comfortable and enjoyable. These amenities can range from basic necessities to special touches that enhance their overall experience.
  • Competitive Edge: Thoughtful amenities can set your property apart from the competition. Guests are more likely to choose and recommend a property that goes the extra mile in catering to their needs. This competitive edge can lead to higher occupancy rates and better rental income.
  • Positive Reviews: Guests are more likely to leave positive reviews and ratings when they feel well taken care of. Exceptional amenities can be a major factor in generating positive feedback, which, in turn, attracts more guests.

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Budget-Friendly Ways to Provide Thoughtful Touches:

• • Prioritize Essentials: Start with the basics. Ensure that your property is well-equipped with essential amenities such as toiletries, fresh towels and linens, a fully stocked kitchen, and reliable Wi-Fi. These fundamental amenities set a strong foundation for guest comfort.
  • Local Touches: Infuse your property with local flavor by including amenities that reflect the culture and surroundings of your location. This could involve offering locally sourced snacks, beverages, or products that allow guests to experience the area’s unique character.
  • Personalized Welcome: Create a warm and welcoming atmosphere by leaving a personalized welcome note or message for guests. Consider providing a guidebook with local recommendations, instructions for using amenities, and emergency contact information to ensure a smooth stay.
  • Safety and Well-Being: Prioritize safety and well-being by including amenities like a first-aid kit, fire extinguisher, and smoke detectors. Additionally, consider features that promote relaxation and mindfulness, such as a selection of books, board games, or a meditation corner.

Decorating your short-term rental property is an art that combines aesthetics, functionality, and guest comfort. These strategies can elevate the guest experience, get you positive reviews, and result in repeat bookings of your rental.

Stay tuned for the Don’ts of Decorating Your Short Term Rental coming soon!